The video games sector now accounts for more than half of the UK’s entire entertainment market, according to a new report.
The industry is worth £3.86bn ($4.85bn) – more than double its value in 2007 – said the Entertainment Retailers Association (ERA).
That makes it more lucrative than video and music combined.
The success is largely down to three games: Fifa 19, Red Dead Redemption 2 and Call of Duty: Black Ops 4.
The games market has grown, despite the fact that the physical console and PC games market shrank slightly in 2018, and digital also had a modest 12.5% growth.
Chief executive of ERA, Kim Bayley said: “The games industry has been incredibly effective in taking advantage of the potential of digital technology to offer new and compelling forms of entertainment. Despite being the youngest of our three sectors, it is now by far the biggest.”